About GrowEIT
Eleven years of running campaigns, and one number that changed how I run them.
GrowEIT is a performance marketing practice for Indian D2C brands. We are known for one unpopular habit: reporting what your advertising actually earned rather than what the platform says it earned.
The short version
Why this practice works the way it does.
For most of my career I reported platform ROAS to clients, the same as everyone else. The number came out of Ads Manager, it looked healthy, and nobody questioned it.
Then I reconciled a jewellery brand's Meta figures against its actual Shopify payouts. A large share of the revenue the platform was taking credit for had gone straight back out as returns. The campaigns were not performing. They only looked like they were, because the number being celebrated was gross, pre-return and platform-attributed.
Everything on this site came out of that: the audit, the four-layer system, the dashboards clients log into. The work is not glamorous. It is reconciliation, geography, sort orders, shipping thresholds and the customers you already paid to acquire. It is also where the money actually is.
The team
Three people. You will deal with all of them.
No account managers between you and the people doing the work.
On the record
Things you can check.
Published work
Four books, written from running campaigns.
Not researched from the outside.
Featured in
Start here
See what your ads actually earned.
The audit is the front door. Seven days, and you keep the findings whether or not we work together afterwards.